Naming and brand identity for OMNIA hotels, an italian hospitality group with 6 hotels in Rome.
The OMNIA hotels brand, synonymous with excellence and high quality, bases its philosophy on four points: hospitality as passion, world as home, guest comfort as a goal, work-life balance as an ideal. The group vision is keep alive the hospitality values that are part of the family tradition and renew the hotel services to better meet the customers needs through authenticity and innovation to create unique and memorable experiences.
The visual identity is a system of geometric shapes in bronze and terracotta that gives life to a Brand Image with original, distinctive and competitive characteristics.
Bronze as harmony
Omnia as life
Circle as eternal return
Rhombus as authenticity.

Naming and brand identity for OMNIA hotels, an italian hospitality group with 6 hotels in Rome.
The OMNIA hotels brand, synonymous with excellence and high quality, bases its philosophy on four points: hospitality as passion, world as home, guest comfort as a goal, work-life balance as an ideal. The group vision is keep alive the hospitality values that are part of the family tradition and renew the hotel services to better meet the customers needs through authenticity and innovation to create unique and memorable experiences.
The visual identity is a system of geometric shapes in bronze and terracotta that gives life to a Brand Image with original, distinctive and competitive characteristics.
Bronze as harmony
Omnia as life
Circle as eternal return
Rhombus as authenticity.